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- 232pages
- 9 heures de lecture
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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Achat du livre
Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 2,79 €
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- Titre
- Creating and Delivering Your Value Proposition
- Sous-titre
- Managing Customer Experience for Profit
- Langue
- Anglais
- Auteurs
- Cindy Barnes, Helen Blakeman, David Pinder
- Éditeur
- Kogan Page
- Publié
- 2009
- Format
- souple
- Pages
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Gestion & Ressources humaines, Marketing et relations publiques
- Évaluation
- 3,85 sur 5
- Description
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.