Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

Auteurs

• Cindy Barnes
• Helen Blakeman
• David Pinder

Paramètres

• 232 pages
• 9 heures de lecture

• Commerce
• Économie
• Gestion & HR
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Achat du livre

• Année de publication: 2009
• Reliure: (souple),
• État du livre: Très bon
• Prix: 7,49 €