Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

Auteurs

• David Meerman Scott
• Brian Halligan

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires & Gestion
• Art / Culture
• Commerce
• Nonfiction
• Thématique musicale

En savoir plus sur le livre

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

Achat du livre

• Année de publication: 2010
• Reliure: (rigide),
• État du livre: Bon
• Prix: 18,99 €