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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Évaluation du livre
3,9
(287)
Paramètres
- 192pages
- 7 heures de lecture
En savoir plus sur le livre
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Achat du livre
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 6,99 €
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