Épuisé
Paramètres
- 496pages
- 18 heures de lecture
En savoir plus sur le livre
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Achat du livre
Global and Transnational Business, George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Global and Transnational Business
- Sous-titre
- Strategy and Management - Second Edition
- Langue
- Anglais
- Auteurs
- George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Éditeur
- Wiley
- Publié
- 2004
- Format
- souple
- Pages
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Motivation & Bien-être, Sciences politiques & Politique, Thématique juridique, Économie, Gestion & Ressources humaines, Littérature spécialisée, Entrepreneuriat, Marketing et relations publiques, Théories politiques, Emploi, Succès, Cadre
- Évaluation
- 3,65 sur 5
- Description
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.