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- 256pages
- 9 heures de lecture
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Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.
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Palgrave Master Series: Mastering Public Relations, Anthony Davis
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Palgrave Master Series: Mastering Public Relations
- Sous-titre
- Second Edition
- Langue
- Anglais
- Auteurs
- Anthony Davis
- Éditeur
- Palgrave Macmillan
- Publié
- 2007
- Format
- souple
- Pages
- 256
- ISBN10
- 0230549306
- ISBN13
- 9780230549302
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Marketing et relations publiques, Communication
- Évaluation
- 3,3 sur 5
- Description
- Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.