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Paramètres
- 349pages
- 13 heures de lecture
En savoir plus sur le livre
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Achat du livre
Press Here, Annie Gurton
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 6,49 €
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