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Innovation is crucial for company growth, yet many businesses overlook external market shifts. The example of Sony illustrates this, as its triumphs in consumer products like the Walkman led to a failure in recognizing evolving consumer preferences. In contrast, Apple seized the opportunity by introducing the iPod, which transformed music consumption and organization, highlighting the importance of adapting to changing demands in the marketplace.
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy, Erich Joachimsthaler
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 10,22 €
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