Exactement cet exemplaire ira dans le panier
Paramètres
- 176pages
- 7 heures de lecture
En savoir plus sur le livre
Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.
Achat du livre
Rebranding Europe, Stavros Papagianneas
- Langue
- Année de publication
- 2017
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 1,39 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Rebranding Europe
- Sous-titre
- Fundamentals for Leadership Communication
- Langue
- Anglais
- Auteurs
- Stavros Papagianneas
- Éditeur
- ASP Editions
- Publié
- 2017
- Format
- souple
- Pages
- 176
- ISBN10
- 9057186209
- ISBN13
- 9789057186202
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Sciences politiques & Politique, Politique, Europe, Communication, Théories politiques, Relations internationales, Europe de l'Ouest
- Évaluation
- 5 sur 5
- Description
- Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.