Wharton on Dynamic Competitive Strategy

Auteurs

• George S. Day
• David J. Reibstein
• Robert Günther

Paramètres

• 480 pages
• 17 heures de lecture

• Affaires & Gestion
• Commerce
• Économie
• Nonfiction
• Science et Mathématiques

En savoir plus sur le livre

Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.

Achat du livre

• Année de publication: 1997
• Reliure: (rigide)