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"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Achat du livre
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Langue
- Année de publication
- 2003
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- (rigide),
- État du livre
- Bon
- Prix
- 9,99 €
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