Épuisé
Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Évaluation du livre
En savoir plus sur le livre
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Achat du livre
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Design Directories: Branding
- Sous-titre
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Langue
- Anglais
- Auteurs
- Helena Vaidlová, Alastair Campbell
- Éditeur
- Cassell Illustrated
- Publié
- 2003
- Format
- rigide
- Pages
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Gestion & Ressources humaines, Marketing et relations publiques, Design graphique
- Évaluation
- 2 sur 5
- Description
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.