Luxury Online

Styles, Systems, Strategies

Auteurs

• Uche Okonkwo

Paramètres

• 384 pages
• 14 heures de lecture

• Affaires & Gestion
• Commerce
• Nonfiction
• Sciences sociales
• Technologie & Ingénierie

En savoir plus sur le livre

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Achat du livre

• Année de publication: 2010
• Reliure: (rigide)