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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
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How to Promote, Publicize, and Advertise Your Growing Business, Kim Baker, Sunny Baker
- Langue
- Année de publication
- 1992
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 14,43 €
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