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• Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
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Color, Leatrice Eiseman
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Color
- Sous-titre
- Messages and Meanings, A Pantone Color Resource
- Langue
- Anglais
- Auteurs
- Leatrice Eiseman
- Éditeur
- Hand Book Pr
- Publié
- 2006
- Format
- souple
- Pages
- 144
- ISBN10
- 0971401063
- ISBN13
- 9780971401068
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Art, Manuels et guides, États-Unis, L'école, Design, Marketing et relations publiques, Communication, Design graphique, Couleurs, Théorie de l'art, Publicité et promotion, Aspects Psychologiques
- Évaluation
- 4,1 sur 5
- Description
- • Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.