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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
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Introducing Qualitative Methods Series: Qualitative Methods in Business Research, Päivi Eriksson, Anne Kovalainen
- Langue
- Année de publication
- 2008
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- (souple),
- État du livre
- Abîmé
- Prix
- 9,43 €
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