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- 176pages
- 7 heures de lecture
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Orchestrating Success, Richard C Ling
- Langue
- Année de publication
- 1989
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- (rigide)
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- Titre
- Orchestrating Success
- Sous-titre
- Improve Control of the Business with Sales & Operations Planning
- Langue
- Anglais
- Auteurs
- Richard C Ling
- Éditeur
- Wiley
- Publié
- 1989
- Format
- rigide
- Pages
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thématique juridique, Entrepreneuriat, Marketing et relations publiques
- Évaluation
- 4,1 sur 5
- Description
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.