Advertising

Strategy, Creativity and Media

Auteurs

• Chris Fill
• Graham Hughes
• Scott De Francesco

Paramètres

• 416 pages
• 15 heures de lecture

• Affaires & Gestion
• Commerce
• Fiction
• Nonfiction
• Thématique juridique

En savoir plus sur le livre

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

Achat du livre

• Année de publication: 2012
• Reliure: (souple)