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Advertising

Strategy, Creativity and Media

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This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

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Advertising, Chris Fill, Graham Hughes, Scott De Francesco

  • Déchirure importante
Langue
Année de publication
2012
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(souple),
État du livre
Abîmé
Prix
6,82 €

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