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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
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Marketing Concepts That Win!, Martha Guidry
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 6,17 €
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