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Marketing Concepts That Win!

Save Time, Money and Work by Crafting Concepts Right the First Time

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  • 194pages
  • 7 heures de lecture

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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

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Marketing Concepts That Win!, Martha Guidry

Langue
Année de publication
2011
Reliure
(souple)
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Titre
Marketing Concepts That Win!
Sous-titre
Save Time, Money and Work by Crafting Concepts Right the First Time
Langue
Anglais
Publié
2011
Format
souple
Pages
194
ISBN10
1936909146
ISBN13
9781936909148
Séries
Mots clés
Commerce
Évaluation
4,35 sur 5
Description
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.