Consumers

Auteurs

• kolektiv

Paramètres

• 896 pages
• 32 heures de lecture

• Affaires & Gestion
• Commerce
• Développement personnel
• Entrepreneuriat
• Nonfiction

En savoir plus sur le livre

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

Achat du livre

• Année de publication: 2003
• Reliure: (rigide)