Exactement cet exemplaire ira dans le panier
The Brains Behind Great Ad Campaigns
Creative Collaboration Between Copywriters and Art Directors
Auteurs
Évaluation du livre
En savoir plus sur le livre
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Achat du livre
The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 1,19 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- The Brains Behind Great Ad Campaigns
- Sous-titre
- Creative Collaboration Between Copywriters and Art Directors
- Langue
- Anglais
- Auteurs
- Margo Berman, Robyn Blakeman
- Publié
- 2009
- Format
- souple
- Pages
- 224
- ISBN10
- 0742555518
- ISBN13
- 9780742555518
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie
- Évaluation
- 3,15 sur 5
- Description
- Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.