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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

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  • 224pages
  • 8 heures de lecture

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

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Année de publication
2009
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(souple),
État du livre
Bon
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31,49 €

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