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- 320pages
- 12 heures de lecture
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Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.
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Readings in Marketing Strategy - Second Edition, Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
- Langue
- Année de publication
- 1989
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 83,99 €
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