Marketers Are From Mars, Consumers Are From New Jersey

Auteurs

• Bob Hoffman

Paramètres

• 190 pages
• 7 heures de lecture

• Affaires & Gestion
• Commerce
• Communication
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

Achat du livre

• Année de publication: 2015
• Reliure: (souple),
• État du livre: Très bon
• Prix: 5,59 €