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- 512pages
- 18 heures de lecture
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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
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Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Managing Marketing
- Langue
- Anglais
- Auteurs
- John Andrew Murray, Aidan O'Driscoll
- Éditeur
- Gill & Macmillan Ltd
- Publié
- 1993
- Format
- souple
- Pages
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.