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This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.
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Understanding Strategic Management, Anthony Henry
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Understanding Strategic Management
- Langue
- Anglais
- Auteurs
- Anthony Henry
- Éditeur
- Oxford University Press
- Publié
- 2011
- Format
- souple
- ISBN10
- 0199581614
- ISBN13
- 9780199581610
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 4,35 sur 5
- Description
- This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.