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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
Achat du livre
Marketing, Jack Pigden, Jim Foley
- Moisissure
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 3,82 €
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