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While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?
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Successful Global Account Management, Kevin Wilson, Nick Speare
- Langue
- Année de publication
- 2002
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- Titre
- Successful Global Account Management
- Langue
- Anglais
- Auteurs
- Kevin Wilson, Nick Speare
- Éditeur
- Kogan Page Publishers
- Publié
- 2002
- Format
- rigide
- ISBN10
- 0749436042
- ISBN13
- 9780749436049
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 3 sur 5
- Description
- While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?