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Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…
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Start Reverse, Andre A. Wiringa
- Langue
- Année de publication
- 2018
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Start Reverse
- Sous-titre
- The Novel
- Langue
- Anglais
- Auteurs
- Andre A. Wiringa
- Éditeur
- Start Reverse
- Publié
- 2018
- Format
- souple
- ISBN10
- 9490806048
- ISBN13
- 9789490806040
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques, Économie de marché
- Description
- Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…