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Strategisches internationales Marketing

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  • 190pages
  • 7 heures de lecture

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The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.

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Strategisches internationales Marketing, Hans Günther Meissner

Langue
Année de publication
1987
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Titre
Strategisches internationales Marketing
Langue
Anglais
Éditeur
Springer
Publié
1987
Format
rigide
Pages
190
ISBN10
3540172661
ISBN13
9783540172666
Séries
Mots clés
Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Marketing & Ventes
Description
The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.