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Consumer Behavior

Marketing Strategy Perspectives

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This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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Consumer Behavior, J. Paul Peter, Jerry C. Jerry Corrie Olson

Langue
Année de publication
1987
product-detail.submit-box.info.binding
(rigide),
État du livre
Bon
Prix
14,99 €

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