Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
Achat du livre
Advertising and Identity in Europe, Robin Warner, Jackie Cannon, Patricia Anne Odber de Baubeta
- Langue
- Année de publication
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 12,99 €
Modes de paiement
Personne n'a encore évalué .