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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
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Advertising, Sandra Cottier Bunting
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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