People Don't Buy what You Sell

They Buy what You Stand for

Auteurs

• Max Brand

Paramètres

• 180 pages
• 7 heures de lecture

• Affaires & Gestion
• Commerce
• Développement personnel
• Entrepreneuriat
• Nonfiction

En savoir plus sur le livre

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Achat du livre

• Année de publication: 2005
• Reliure: (souple)