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Essentials of Strategic Management

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'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business

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Essentials of Strategic Management, Martyn R Pitt, Dimitrios Koufopoulos

Langue
Année de publication
2012
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(souple)
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Titre
Essentials of Strategic Management
Langue
Anglais
Publié
2012
Format
souple
Pages
472
ISBN10
1849201870
ISBN13
9781849201872
Séries
Évaluation
4 sur 5
Description
'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business