Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Auteurs

• Jeff Fromm
• Christie Garton

Paramètres

• 202 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)