Football

Designing the Beautiful Game

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The design story of soccer, from stadium planning to team badges Soccer is unquestionably the world’s most popular sport, with a dedicated fan base and truly international reach. It is also a significant industry, with European soccer alone being estimated to hold a value of $30 billion in 2016. How did soccer evolve to be such a significant part of our cultural landscape, and what role has design played in shaping the sport?This catalog―the first of its kind―explores the design story behind soccer, unpicking how design has been used to push the game to its technical and emotional limits. From the master-planning of the world’s most significant stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialization, this book provides a rare insight into the people and processes that have made soccer what it is today.Accompanying the Design Museum exhibition of the same name, this book features informed and sometimes provocative contributions from figures across the world of football and design, from analyst Statman Dave and broadcaster Martin Tyler to architect Jacques Herzog and Adidas vice president Sam Handy.