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Suitable for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists, this title puts forward the notion that the application of uncommon sense is the secret to competitive success.
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Uncommon Sense, Common Nonsense, Jules Goddard, Tony Eccles
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- Année de publication
- 2012
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