Pocketbook Power

How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women

Auteurs

• Bernice Kanner

Paramètres

• 211 pages
• 8 heures de lecture

• Affaires et économie

En savoir plus sur le livre

A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

Achat du livre

• Année de publication: 2004
• Reliure: (rigide)