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- 464pages
- 17 heures de lecture
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Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed
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The One to One Future, Martha Rogers
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The One to One Future
- Langue
- Anglais
- Auteurs
- Martha Rogers
- Éditeur
- Broadway Business
- Publié
- 1997
- Format
- souple
- Pages
- 464
- ISBN10
- 0385485662
- ISBN13
- 9780385485661
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Entrepreneuriat
- Évaluation
- 3,9 sur 5
- Description
- Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed