The One to One Future

Auteurs

• Martha Rogers

Paramètres

• 464 pages
• 17 heures de lecture

• Affaires et économie
• Commerce et vente
• Entrepreneuriat
• Gestion
• Nonfiction

En savoir plus sur le livre

Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed

Achat du livre

• Année de publication: 1997
• Reliure: (souple)