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In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.
Achat du livre
Portfolio Management for New Products, Robert George Cooper, Scott J. Edgett, Elko J. Kleinschmidt
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Titre
- Portfolio Management for New Products
- Langue
- Anglais
- Éditeur
- Perseus Books
- Publié
- 1998
- Format
- rigide
- ISBN10
- 0201328143
- ISBN13
- 9780201328141
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 3 sur 5
- Description
- In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the methods and strategies they need to assess and realign their current R&D divisions, determine which products are most worthy of resource allocation, design and implement a portfolio management process, maximize the value of their product portfolios, create balanced portfolios, and recognize and solve challenges as they arise.