Épuisé, mais très demandé!
En savoir plus sur le livre
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
Achat du livre
Public Relations Theory, Carl H. Botan, Vincent Hazleton
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Public Relations Theory
- Langue
- Anglais
- Auteurs
- Carl H. Botan, Vincent Hazleton
- Éditeur
- Routledge
- Publié
- 2010
- Format
- souple
- Pages
- 368
- ISBN10
- 080580692X
- ISBN13
- 9780805806922
- Séries
- Évaluation
- 4,5 sur 5
- Description
- Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.