Guanxi. Tthe Art of Relationships

Microsoft, China, and Bill Gates' plan to win the road ahead

Auteurs

• Robert Buderi

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires & Gestion
• Chine
• Commerce
• Marketing & Ventes
• Nonfiction

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Recounts the lesser-known story about Microsoft and China's partnership in computer research and development, tracing the creation of Microsoft's Beijing lab, the facility's design of a more interactive and entertaining line of computers, and its role in driving the company's global business. 60,000 first printing.

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• Année de publication: 2007
• Reliure: (rigide)