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Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.
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Return on Customer, Don Peppers, Martha Rogers, Ph.D
- Langue
- Année de publication
- 2005
- Reliure
- (souple)
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- Titre
- Return on Customer
- Langue
- Anglais
- Auteurs
- Don Peppers, Martha Rogers, Ph.D
- Éditeur
- Cyan Books
- Publié
- 2005
- Format
- souple
- Pages
- 256
- ISBN10
- 1904879349
- ISBN13
- 9781904879343
- Séries
- Mots clés
- Commerce
- Évaluation
- 4 sur 5
- Description
- Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, including "The One to One Future, " "Enterprise One to One, The One to One Fieldbook" (with Bob Dorf), "The One to One Manager, "and "One to One B2B. " In addition, they have written a comprehensive graduate-level textbook on CRM, "Managing Customer Relationships, " used in colleges and universities around the globe.