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Created through a student-tested, faculty-approved review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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MKTG 6, Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
- Langue
- Année de publication
- 2013
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