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Marketing Essentials

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Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

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Marketing Essentials, Grady Kimbrell

Langue
Année de publication
1990
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Titre
Marketing Essentials
Langue
Anglais
Éditeur
Glencoe
Publié
1990
Format
rigide
Pages
548
ISBN10
0028200004
ISBN13
9780028200002
Séries
Description
Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.