Épuisé
En savoir plus sur le livre
Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
Achat du livre
Effective Marketing Communications, Alan H. Anderson, David Kleiner
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Effective Marketing Communications
- Langue
- Anglais
- Auteurs
- Alan H. Anderson, David Kleiner
- Publié
- 1995
- Format
- souple
- ISBN10
- 0631191267
- ISBN13
- 9780631191261
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.