Digital Advertising

Auteurs

• McStay Andrew

Paramètres

• 208 pages
• 8 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.

Achat du livre

• Année de publication: 2009
• Reliure: (souple)