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Paramètres
- 208pages
- 8 heures de lecture
En savoir plus sur le livre
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
Achat du livre
Digital Advertising, McStay Andrew
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Digital Advertising
- Langue
- Anglais
- Auteurs
- McStay Andrew
- Éditeur
- Palgrave
- Publié
- 2009
- Format
- souple
- Pages
- 208
- ISBN10
- 0230222412
- ISBN13
- 9780230222410
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,25 sur 5
- Description
- "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.