The King of Madison Avenue

Auteurs

• Kenneth Roman

Paramètres

• 282 pages
• 10 heures de lecture

• Affaires et économie
• Art / Culture
• Biographies et réflexions
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Achat du livre

• Année de publication: 2009