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Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.
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The Anti-Marketing Manifesto, Michelle Lopez Boggs
- Langue
- Année de publication
- 2020
- Reliure
- (rigide)
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- Titre
- The Anti-Marketing Manifesto
- Sous-titre
- How to Sell Without Being a Sellout
- Langue
- Anglais
- Auteurs
- Michelle Lopez Boggs
- Éditeur
- FriesenPress
- Publié
- 2020
- Format
- rigide
- Pages
- 234
- ISBN13
- 9781525580437
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.