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Focusing on the integration of customer service and marketing data, this book highlights the importance of utilizing advanced digital technologies to enhance user experience. It argues that businesses must adapt to these innovations to remain competitive in today's market. By optimizing customer touchpoints, companies can drive growth, improve efficiency, and ensure customer satisfaction. The text serves as a guide for organizations aiming to thrive in a rapidly evolving digital landscape.
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Digitizing The Customer Journey, Stephen J. Wright
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- Année de publication
- 2019
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