Brand Manners: How to Create the Self-Confident Organisation to Live the Brand

Auteurs

• Hamish Pringle
• William Gordon

Paramètres

• 250 pages
• 9 heures de lecture

• Ancienne publicité

En savoir plus sur le livre

Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.

Achat du livre

• Année de publication: 2001
• Reliure: (rigide)