Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)

Auteurs

• Juliet B. Schor

Paramètres

• Pages: 304 pages
• Temps de lecture: 11 heures

• Affaires et économie
• Nonfiction
• Psychologie
• Sciences politiques & Politique
• Sciences sociales

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The book presents pioneering research on the impact of marketing and consumer culture on young children, revealing the psychological and social consequences of their early exposure to consumerism. Through empirical data, it explores how this phenomenon affects children's development, behaviors, and family dynamics, providing critical insights for parents, educators, and policymakers. The new Afterword by the author adds contemporary reflections on the ongoing relevance of these findings in today's society.

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• Année de publication: 2005
• Reliure: (souple)