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Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
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Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Langue
- Année de publication
- 2018
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- (rigide)
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- Titre
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Langue
- Anglais
- Auteurs
- Norty Cohen
- Éditeur
- Ideapress Publishing
- Publié
- 2018
- Format
- rigide
- Pages
- 220
- ISBN13
- 9781940858685
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,4 sur 5
- Description
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.